Target
Charity & Education
Sharper acquisition. Stronger ROI. Built for charity & education.
Identifying and engaging the right individuals
For not for profits, spend is critical and no penny can be wasted. It all counts so maximising the value of supporter data, fundraising and performance is essential. This begins with improving the quality and usability of data and using marketing to engage and understand the right individuals, ensuring better return on investment and long term support. This enables not for profit organisations to:
Acquire
Retain
Acquire more customers
Comprehensive data intelligence to find, target and acquire better customers with greater ROI
Reach mass audiences
Use data-driven selections to deliver marketing messaging to large volumes of customers
Engage customers online
Acquire, retain and engage consumers across multiple digital channels
Build outbound strategies
Acquire and retain customers using insight-driven strategies and multi-media campaigns
Improve data accuracy
Remove inaccurate data to improve compliance, efficiency, and marketing ROI
Accurate customer information
Remove inaccurate data and improve completedness for better decision making and increased customer engagement
Advanced customer segmentation
Comprehensive variables to enrich your customer data for advanced segmentation based on demographics, lifestyles, and behaviours
Understand customers for effective marketing
Bringing customers to life through profiling to inform marketing activity and optimise spend
Optimise customer profitability
Advanced platform that enables a clear understanding of your customers' long term profitability and all the drivers
Delivering outcome at scale
Trusted by over 350+ customers with significant impact delivered
1000's
New donors through Data-Driven Direct Mail
£60k
Regular cleansing of the full supporter database has delivered significant cost savings
£30m
Single customer view drove increase in donations
258%
Increase in response versus target
