Protect your brand from sending marketing communications to customers no longer there
Suppressions
Improve data accuracy
Remove inaccurate data to improve compliance, efficiency, and marketing ROI
Remove inaccurate customer data
Our leading data suppression files ensure your customer and prospect data is up to date and compliant, enabling you to deploy high performing marketing campaigns with increased engagement propensity and minimal contact waste. Supressing your data saves you time, money and resource by removing individuals who will not receive your messaging.
Goneaway Suppression
Flag and identify customers that have moved home with our leading GAS file, as well as providing forwarding addresses with our GAS Reactive file, to remove unreachable individuals from your customer base.
Deceased Suppression
Use our Bereavement Register file to remove data belonging to individuals who have passed away, protecting your brand and reducing costs by ensuring your marketing is only targeted towards active customers.
Home Mover Data
Identifying customers and prospects in the moving cycle has been proven as trigger for successful campaigns and activation marketing, enabling you to target consumers with relevant timely communications.
Data suppression benefits
Reduce stress for those receiving marketing in the name of a wrong or deceased person
Ensure your base is live, accurate and complete to power informed marketing decision making
Increase ROI and save time and money by not wasting resource on unnecessary marketing