We all know the cost of acquiring customers is far greater than retaining them – even modest estimates are that it costs five times more to acquire than to retain a customer. Don’t wait for customers to inform you that they have moved – GAS Reactive will allow you to keep your data current and ensure continuity of contact and relevancy of communications.
Goneaway Suppression Solutions
Improve data accuracy
Remove goneaway customer data to improve compliance, efficiency, and marketing ROI
Identify home movers
Data accuracy has never been more important, with GDPR Article 5.1 d) making data accuracy a legal requirement. Our goneaway suppression services help you identify validated movers and goneaways in the UK - keeping your data clean and accurate. Our services identify home movers using the goneaway suppression (GAS) file; the most accurate, up-to-date and widely used solution across the UK. This service helps maximise the effectiveness of mailing campaigns, increasing ROI and saving time for customers.
The GAS file
Our market-leading data cleaning suite is designed to optimise the accuracy of your data and the performance of your marketing campaigns. We clean your data using the most trusted and comprehensive data resources available; such as the goneaway suppression file. It is proven to be the most accurate and up-to-date solution for identifying people who have relocated. Validated across multiple trusted sources, we receive a large number of consented datasets from organisations that have been notified when someone moves property. This includes government information (e.g. from local authorities), and information from blue-chip organisations that have a transactional relationship with their customers.
GAS Reactive
Providing verified forwarding addresses and new occupier details to a goneaway record identified in our market-leading GAS file, GAS Reactive updated and validated monthly using multiple trusted sources – including local authority data, two credit reference agencies, mover and transactional data, electoral roll and our own, bespoke database.
The benefits of goneaway suppression
Data is at the heart of modern marketing – keep it clean with goneaway suppression.
Easy to implement – goneaway suppression is a simple and effective way to keep your data clean and accurate.
Keep your dataset live and accurate – reduce the risk of having to delete data and downsize your marketable database.
Avoid heavy fines and stay GDPR compliant by ensuring data accuracy.
Save time, money and resources – ensure that you are sending communications to active contacts at the right address.
Accurate and on track marketing
Reduce campaign costs and improve ROI
Avoid sending mail addressed to previous occupants, reducing the risk of brand damage
Legal requirement under Data Protection Act 2018
Don’t lose touch with customers, supporters and clients