Challenges with targeted marketing campaigns to acquire the right types of new customer
Telecoms & Media
Data that drives the decisions. Engagement that drives the numbers. Built for telecoms & media.
Increasing engagement and profitability
With today’s world more connected than ever, Telecoms and Media businesses need to cut through the noise to engage and retain customers as well as maximise revenue from their existing base. Having worked with several big and challenger brands, working across the full customer lifecycle, we can provide support and insight into several challenges, including:
Lack of understanding of which channels provide the most valuable customers
Having the tools, technology, and data available to identify and nurture high value customers
Lack of qualitative information to decide which products and devices to sell to customers
Balancing the focus between market share and retention vs customer profitability
Growing levels of overdue debt and fraud creating business risk and avoidable costs
Inadequate forecasting, leading to ineffective strategies, and understanding of value
Creating a single view of customer data to improve insight and increase sales opportunities
Acquire more customers
Comprehensive data intelligence to find, target and acquire better customers with greater ROI
Engage customers online
Acquire, retain and engage consumers across multiple digital channels
Improve data accuracy
Remove inaccurate data to improve compliance, efficiency, and marketing ROI
Accurate customer information
Remove inaccurate data and improve completedness for better decision making and increased customer engagement
Advanced customer segmentation
Comprehensive variables to enrich your customer data for advanced segmentation based on demographics, lifestyles, and behaviours
Create data linkage
Link individuals across databases to verify their identity and validate your data
Optimise customer profitability
Advanced platform that enables a clear understanding of your customers' long term profitability and all the drivers
Complete data view
Consolidate records, reduce data costs and enhance customer data quality
Improve decision making
Statistical technique that predicts customer behaviour so you can make informed decisions through outcome mapping
Improve income performance
Optimise debt recovery processes and manage exposure to credit risk
Maximise financial performance
Reducing revenue and cost leakage through advanced analytics, control frameworks, and laser-focused improvement methodologies
Improved analytics capability
Utilising modern technologies to provide an easy way to accelerate data analysis and commercial insight to make better decisions
Delivering outcome at scale
Trusted by over 350+ customers with significant impact delivered
£54m
ROI uplift from customer sales channels
£4m
Opex saving, driving customer value through proposition analysis
£85m
Our debt reduction strategy and implementation powered savings over 24 months
£16.2m
Leakage identified over an 11 month period
