Identifying the right types of customer to target and how best to acquire, retain, and engage them
Financial Services
Sharper customer data. Stronger engagement, value, and profit. Built for financial services.
Data and solutions to maximise ROI
Often with extremely large customer bases, insurers and banks are inundated with customer data. However, ensuring it is accessible and valuable are significant challenges that many organisations face. With the provision and enhancement of data, we help improve marketing engagement and effectiveness, as well as delivering capabilities to transform business operations, addressing key issues, including:
Inaccurate and incomplete data creating a lack of a single customer view and minimal cross-sell / upsell opportunities
Capability to bring new products and systems to market, and addressing new competition and knowledge gaps
Implementation issues when adopting a new technology platform and integrating new solutions
Acquire and engage
Targeted acquisition strategies and meaningful customer engagement with industry-leading data and modelling
Improve data accuracy
Remove inaccurate data to improve compliance, efficiency, and marketing ROI
Accurate customer information
Remove inaccurate data and improve completedness for better decision making and increased customer engagement
Advanced customer segmentation
Comprehensive variables to enrich your customer data for advanced segmentation based on demographics, lifestyles, and behaviours
Optimise customer profitability
Advanced platform that enables a clear understanding of your customers' long term profitability and all the drivers
Complete data view
Consolidate records, reduce data costs and enhance customer data quality
Improve decision making
Statistical technique that predicts customer behaviour so you can make informed decisions through outcome mapping
Understand customers for effective marketing
Bringing customers to life through profiling to inform marketing activity and optimise spend
Deliver transformation and increased performance
Data, systems, projects and structure to accelerate profitability improvement
Timely, insightful and actionable outcomes
Data analytics, visualisations, dashboards and tooling to solve real business challenges
Delivering outcome at scale
Trusted by over 350+ customers with significant impact delivered
4x
ROI through effective brand strategy following a clients rebrand
29k
Single customer view to reduce risk exposure of multiple account holders
2.5x
ROI increase through creating pet-owner specific variables for direct marketing
54%
Uplift in response versus holdout
