Data Cleansing Solutions

Accurate customer information

Remove inaccurate data and improve completeness for better decision making and increased customer engagement

Cleansed data, better performance

Ensuring that your customer data is accurate, complete and reliable is key to smarter business decisions. From identifying inaccuracies and inactive customers, to matching and deduplicating records, we help businesses improve operational efficiency with data they can count on.

Reduce billing errors and increase poor collection rates

Minimise return mail and wasted budget

Deliver personalised and targeted communications

Reduce call handling time and service support delivery

Increase operational efficiency and reduce errors

Improve segmentation for more effective marketing

Increase regulatory compliance and follow data quality practices

Increase Bureau match rates for better customer identification

Cleanse & Append

Validate, cleanse and append your customer data to ensure accuracy and completeness for customer billing and collections. For consumers, we validate and fix title, forename and surname issues, resolve date of birth conflicts, validate and fix address issues, and validate and append email addresses and telephone numbers. Accurate, standardised name and address data also supports identity verification steps that compare submitted details to authoritative sources. For business data, we can cleanse and enrich company name and status, director details, registered and trading addresses, identify contacts and contact information, and validate and append email addresses and telephone numbers. Our matching and deduplication remove duplicates across persons, premises and accounts so you work from a single customer view rather than fragmented records. That means fewer failed contacts, fewer avoidable write‑offs and better customer experience.

Automate your data cleansing

Manage your marketing data and access our leading data suppressions through our three automated channels; Online our self-serve data management platform, our seamless Connect API, or embedded in your CRM with Datawise.

Online

Manage your customer data online with an all-in-one solution, with the tools to optimise the accuracy, value and compliance of your data.

Connect

Experience seamless data cleansing with always-on technology. Connect maintains data accuracy on the go, helping you target the right customers.

Datawise

Cleanse your data directly in your CRM platform to ensure accuracy and completeness, removing the need to extract your customer data for cleansing.