Demographics including age, household composition and income
Market Research
Maximised return on investment through the provision of consumer data for audience targeting
Audience targeting for market research
Identifying and acquiring audiences for market research is never an easy task with so many demographics and attributes to consider. The challenge lies in pinpointing exactly who and how many to target and often this isn't achievable without access to proven datasets that can be cut and sliced to best suit requirements. With 50m individuals and over 900 variables, our data can deliver:
Location including postcode, house type and size, utilities providers and TV region
Lifestyle including interests, hobbies and financial products
Media and channel preferences
Acquire more customers
Comprehensive data intelligence to find, target and acquire better customers with greater ROI
Delivering outcome at scale
Trusted by over 350+ customers with significant impact delivered
£54m
ROI uplift from customer sales channels
>0.80%
Response rate through transforming direct mail campaigns
50%
Improving customer data for cost savings
£1m
Opex saving through reduced need for customers to call the ‘costly’ technical support team.