Customer Insight & Propensity

Actionable intelligence and predicting customer behaviour patterns powered by leading technologies and data

Optimise customer profitability

Advanced platform that enables a clear understanding of your supporters' long term profitability and all the drivers

Hyper personalisation

Complete data view

Consolidate records, reduce data costs and enhance customer data quality

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Link customer debt

Increase debt recovery by linking final account debt to live customer accounts

sagacity

Improve decision making

Statistical technique that predicts customer behaviour so you can make informed decisions through outcome mapping

Targeted customer breakdowns

Divide your customer data into targeted segments to identify relevant customer groups for marketing

Understand customers for effective marketing

Bringing customers to life through profiling to inform marketing activity and optimise spend

Understand customer conversation

Discover what customers are saying about you on social media to inform marketing strategies

sagacity

Transform unknown audiences

Turn unknown audience data into known individuals to offer personalised content and better targeted advertising

Delivering outcome at scale

Trusted by over 350+ customers with significant impact delivered

£6.2m

Increased collections through consolidating debt at a customer level

£12m

Helping our customer transform into a value based organisation resulted in Opex saving

50%

Opex saving through helping our customer transform into a value based organisation

£30m

Single customer view drove increase in donations

Staysure
moonpig
ageas