Marketing Data Segmentation

Targeted customer breakdowns

Divide your customer data into targeted segments to identify relevant customer groups for marketing

Segmenting customer data

Understanding your customer is the key to unlocking the true value of your data. Do you know who your best customers are? What characteristics do they have in common? Target customers in the right way with segmented communications and more meaningful marketing. Transform your data into knowledge, and knowledge into profitable action using Intra, our advanced segmentation tool or a bespoke segmentation implementation.

Our segmentation tools

Intra is our geodemographic segmentation tool that classifies consumers into groups according to demographic, behavioural, and geographical factors. Featuring over 50 profile segments, Intra enables the detection of subtle yet important differences between customer segments, therefore allowing you to improve the relevancy and accuracy of your marketing efforts.

Find out more about Intra

Identifying your best customers

Our customer data segmentation will enable you to truly understand your customers. This utilises a number of different classifications – such as spending habits, location, demographics and behavioural preferences. As a result, you’ll be able to provide a much more personable and engaging marketing experience. Creating more targeted and personalised campaigns will enable you to maximise ROI from email and DM campaigns, as well as increase your customer retention and loyalty.

The benefits of customer segmentation

More targeted and sophisticated campaigns that are tailored to the correct target market.

Speaking to customers in their language will increase the chance of them engaging with your campaign.

Our customer data segmentation services let you personalise your communications on mass – saving you time and money.

Delivering real benefits

Creating Pet-Owner Specific Variables for Direct Marketing

2.5x

return on investment

Case Study

Campaign Channel Optimisation

£93k

financial gain

Case Study

Segmentation and Insights for Increased Revenue Share

50%

increased revenue share

Case Study

Latest blogs and insights

Data Driven Personalisation: Improving Segmentation Through Personalisation

Our webinar delved into improving segmentation through personalisation, with multiple examples shared by industry experts throughout the session.

Watch here

What is Data Segmentation? Why Brands Should Be Using It

Data segmentation is a powerful data strategy for businesses in any sector. This article covers all you need to know about Data Segmentation and why it's important.

A Little Personalisation Goes a Long Way

For decades, brands have searched for the perfect formula to boost the golden trio of engagement, loyalty, and sales. It often comes down to one thing: personalisation.