Identifying the right types of customer to target and how best to acquire, retain, and engage them
Retail
Cleaner data. Better engagement. Higher marketing ROI. Built for retail.
Improve engagement and increase profitability
With retail shopping creating an abundance of data, using this to acquire and engage the right types of customers, understand who they are, and maximise engagement opportunities with them is critical. How data is stored, managed, accessed, enhanced and utilised are common challenges for many retailers, but with the right data and solutions brands can understand more about their customers enabling them to:
Deliver personalised and targeted promotions and sales that are more likely to convert
Optimise marketing and ad spend to put content in front of the right people at the right time
Increase understanding of customers to serve them more of what they want
Acquire more customers
Comprehensive data intelligence to find, target and acquire better customers with greater ROI
Targeted inbox marketing
Contact and engage the right audience with messaging direct to their inbox
Reach mass audiences
Use data-driven selections to deliver marketing messaging to large volumes of customers
Engage customers online
Acquire, retain and engage consumers across multiple digital channels
Improve data accuracy
Remove inaccurate data to improve compliance, efficiency, and marketing ROI
Accurate customer information
Remove inaccurate data and improve completedness for better decision making and increased customer engagement
Complete data view
Consolidate records, reduce data costs and enhance customer data quality
Advanced customer segmentation
Comprehensive variables to enrich your customer data for advanced segmentation based on demographics, lifestyles, and behaviours
Timely, insightful and actionable outcomes
Data analytics, visualisations, dashboards and tooling to solve real business challenges
Delivering outcome at scale
Trusted by over 350+ customers with significant impact delivered
138%
Increase in response using bespoke PAM model
50%
Saving on mailing costs from data quality improvements
2.5x
Direct Mail campaign exceeded all targets, delivering an ROI of 2.5
293%
Uplift in response versus single channel
