Who consumers live with
Customer Enrichment
Advanced customer segmentation
Comprehensive variables to enrich your customer data for advanced segmentation based on demographics, lifestyles, and behaviours
Our Customer Enrichment portal
Learn more about customer enrichment using our interactive portal where you can dynamically investigate data, scope potential audiences, and export data dictionaries.
Enriched data for marketing
Customer Enrichment offers organisations the most accurate, in-depth, and insightful view of existing customers, backed by the most comprehensive consumer population database in the UK. This enables advanced customer segmentation to enrich your existing customer data with relevant information. Enrichment makes your data meaningful, purposeful, and targeted, helping you understand who your customers are, and how best to connect with them, covering everything from:
What consumers earn
What consumers spend
How consumers transact
Interests and hobbies
Tailored to your marketing needs
Customer Enrichment can be completely tailored to your needs. We offer four database enhancement packages: Customer Enrichment Core, Geo, Postcode Indicators, and Property.
Customer Enrichment
A powerful individual-level product containing over 50 million UK adults. Designed to help brands gain customer insight and provide users with a set of predictive and descriptive attributes, supporting informed, targeted and relevant marketing communications. Core helps understand.
Customer Enrichment - Core
A powerful individual-level product containing over 50 million UK adults. Designed to help brands gain customer insight and provide users with a set of predictive and descriptive attributes, supporting informed, targeted and relevant marketing communications. Core helps understand:
Who your customers are
Who customers live with
What your customers earn
How customers earn
Financial products your customers purchase
Customer interests
What causes and issues resonate with your customer base
How environmentally conscious your audience are
Customer Enrichment - Geo
Compiled with several Open-Source data points with additional modelled attributes, Geo is a rich source of data, giving valuable insight into what issues are concerning particular locations and sections of society, looking at:
Household spend
Crime
Health
Education
Animal Welfare
Transport
Customer Enrichment - Postcode Indicators
Our Postcode Indicators enhancement package provides individual and household information, summarised at a postcode level. Designed to make data easily accessible for analysts and marketers, this package offers:
Data enrichment to further understand your customers and prospects
Customer insight to inform marketing activity
Variables for modelling
A holistic view of a geographic area
Customer Enrichment - Property
Ideal for brands looking to identify property characteristics and market to home movers for products such as insurance, utilities, telecoms, and retail appliances. Enrich your data with information on:
Property types
Number of bedrooms
Current market value
Energy efficiency
Distance to trees
Planning classification
Home mover data
Property purchase and predicted move dates