Customer Insight & Propensity

Actionable intelligence and predicting customer behaviour patterns powered by leading technologies and data

Optimise customer profitability

Advanced platform that enables a clear understanding of your supporters' long term profitability and all the drivers

Complete data
view

Consolidate records, reduce
data costs and enhance
customer data quality

Link customer
debt

Increase debt recovery by linking final account debt to live customer accounts

Improve decision
making

Statistical technique that predicts customer behaviour so you can make informed decisions through
outcome mapping

Targeted customer breakdowns

Divide your customer data into
targeted sections to identify
relevant customer groups for
marketing

Understand customers for effective marketing

Bringing customers to life through
profiling to inform marketing
activity and optimise
spend

Understand customer conversation

Discover what customers are saying about you on social media to inform marketing strategies

Transform unknown audiences

Turn unknown audience data into known individuals to offer personalised content and better targeted advertising

Clever with data

Get in touch to find out how we can help your business address its current challenges