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Telecoms & Media
Better decision making, engagement, and profitability with solutions and data built specifically for the Telecoms sector
Increasing engagement and profitability
With today’s world more connected than ever, Telecoms and Media businesses need to cut through the noise to engage and retain customers as well as maximise revenue from their existing base. Having worked with several big and challenger brands, working across the full customer lifecycle, we can provide support and insight into several challenges, including:
Challenges with targeted marketing campaigns to acquire the right types of new customer
Lack of understanding of which channels provide the most valuable customers
Having the tools, technology, and data available to identify and nurture high value customers
Lack of qualitative information to decide which products and devices to sell to customers
Balancing the focus between market share and retention vs customer profitability
Growing levels of overdue debt and fraud creating business risk and avoidable costs
Inadequate forecasting, leading to ineffective strategies, and understanding of value
Creating a single view of customer data to improve insight and increase sales opportunities
Proven solutions for Telecoms & Media
Comprehensive data intelligence to find, target and acquire better customers with greater ROI
Acquire, retain and engage consumers across multiple digital channels
Remove inaccurate data to improve compliance, efficiency, and marketing ROI
Remove inaccurate data and improve completeness for better decision making and increased customer engagement
Comprehensive variables to enrich your customer data for advanced segmentation based on demographics, lifestyles, and behaviours
Link individuals across
databases to verify their
identity and validate
your data
Advanced platform that enables a clear understanding of your customers' long term profitability and all the drivers
Consolidate records, reduce
data costs and enhance
customer data quality
Statistical technique that predicts customer behaviour so you can make informed decisions through outcome mapping
Optimise debt recovery
processes and manage
exposure to credit risk
Reducing revenue and cost leakage through advanced analytics, control frameworks, and laser-focused improvement methodologies
Utilising modern technologies to provide an easy way to accelerate data analysis and commercial insight to make better decisions
Clever with data
Get in touch to find out how we can help your business address its current challenges
