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Retail
Improved marketing ROI and profitability with improvements to data management and customer engagement
Improve engagement and increase profitability
With retail shopping creating an abundance of data, using this to acquire and engage the right types of customers, understand who they are, and maximise engagement opportunities with them is critical. How data is stored, managed, accessed, enhanced and utilised are common challenges for many retailers, but with the right data and solutions brands can understand more about their customers enabling them to:
Identify and acquire the right types of customers via the most effective channels
Deliver personalised and targeted promotions and sales that are more likely to convert
Optimise marketing and ad spend to put content in front of the right people at the right time
Increase understanding of customers to serve them more of what they want
Proven solutions for retailers
Comprehensive data intelligence to find, target and acquire better customers with greater ROI
Contact and engage the right audience with messaging direct to their inbox
Use data-driven selections to deliver marketing messaging to large volumes of customers
Acquire, retain and engage consumers across multiple digital channels
Remove inaccurate data to improve compliance, efficiency, and marketing ROI
Remove inaccurate data and improve completeness for better decision making and increased customer engagement
Consolidate records, reduce
data costs and enhance
customer data quality
Comprehensive variables to enrich your customer data for advanced segmentation based on demographics, lifestyles, and behaviours
Data analytics, visualisations, dashboards and tooling to solve real business challenges
