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Financial Services
Increased engagement, value, and profitability through the provision and enhancement of customer data
Data and solutions to maximise ROI
Often with extremely large customer bases, insurers and banks are inundated with customer data. However, ensuring it is accessible and valuable are significant challenges that many organisations face. With the provision and enhancement of data, we help improve marketing engagement and effectiveness, as well as delivering capabilities to transform business operations, addressing key issues, including:
Identifying the right types of customer to target and how best to acquire, retain, and
engage them
Inaccurate and incomplete data creating a lack of a single customer view and minimal cross-sell / upsell opportunities
Capability to bring new products and systems to market, and addressing new competition and knowledge gaps
Implementation issues when adopting a new technology platform and integrating new solutions
Proven solutions for Insurers and Banks
Targeted acquisition strategies and meaningful customer engagement with industry-leading data and modelling
Remove inaccurate data to improve compliance, efficiency, and marketing ROI
Remove inaccurate data and improve completeness for better decision making and increased customer engagement
Comprehensive variables to enrich your customer data for advanced segmentation based on demographics, lifestyles, and behaviours
Advanced platform that enables a clear understanding of your customers' long term profitability and all the drivers
Consolidate records, reduce
data costs and enhance
customer data quality
Statistical technique that predicts customer behaviour so you can make informed decisions through outcome mapping
Bringing customers to life through profiling to inform marketing activity and optimise spend
Data, systems, projects and structure to accelerate profitability improvement
Data analytics, visualisations, dashboards and tooling
to solve real business challenges
