Direct Mail
Acquisition Strategy

Amplifon, the leading hearing care provider, had previously used Partially Addressed Mail to some success. However, they needed to develop a more personalised Direct Mail acquisition strategy to identify the best prospects for their cutting-edge hearing products.

Using our existing customer data, we built a bespoke propensity model using our GDPR-compliant UK consumer universe, Prospect. With over 400 variables, the model is used to refine the targerting and select individuals who are most likely to both respond to Amplifon's communication, but more importantly, are eligible for the product, and will go on to make a purchase. Using custom-built geo-targeting criteria, Amplifon are able to direct the prospect to their nearest store, driving up the likelihood of response and providing convenience for the consumer.

See how our propensity model and geo-targeting, with over 400 variables, produced usable data for the client's direct mail programme creating a ROI of 3x.