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Customer Profiling Solutions
Bringing customers to life through profiling to inform marketing activity and optimise spend
Granularity
Our data has been mapped to open social media profiles. The social profiles and posts are text-mined to determine the type of person posting and what motivates them. Our data can then be matched to client data, enabling a proportion of the data used to build the segments to be profiled. With enough data points to provide granular profiles, we can interrogate the segments with more in-depth understanding.
Maximising marketing budget
Knowing how to best deploy marketing budget across channels, using which message, to which prospects, should start with an understanding of your existing customer/supporter base in order to determine how best to find prospects who look like your current, loyal customers/supporters.
