Direct Mail Data and Campaign Planning

Reach mass audiences

Use data-driven selections to deliver marketing messaging to large volumes of customers

Why direct mail?

Direct mail is an effective way to market to customers, but it is most effective when it targets the right customers. Our direct mail databases contain over 50 million records, and can be tailored with over 900 variables to meet your specific campaign objectives.

As well as open source information on postcodes, tailor customer data based on demographics, spending habits, lifestyle data, and so much more. With tailored, accurate and up-to-date mailing data, businesses can save time, money, and improve engagement with customers. By having more information on your customers, you can tailor mailing communications more accurately, with the right message that meets their needs.

Any direct mail campaign relies heavily on consumer data. We help businesses feel confident in the data they use, with the campaign planning expertise to match. We believe that the combination of our data and insight, supported by our campaign planning expertise, makes us the ideal partner for your direct marketing campaigns.

The benefits of direct mail data

Optimised data is highly beneficial for any direct mail campaign. The benefits? Improved response rates, conversions and brand trust. With a bespoke direct mail database, you can understand your target audience more clearly – helping inform not only your next campaign, but your long-term customer acquisition strategy. Deliver the right content to your target audience with our direct mail data services.

Campaign planning expertise

As part of our direct mail services, we provide campaign planning and management, assisting you with your direct mail marketing. We provide organisation with the complete direct mail planning solution where your direct mail data is pre-screened against: