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Single Customer View
Consolidate records, reduce data costs and enhance customer data quality
What is Single Customer View?
Our single customer view services provide deeper insights into your customers by combining several data insights into a single, streamlined view. This combines and consolidates all of the data you hold on customers all into one single database. A complete SCV database lets you market to customers more precisely, make more informed business decisions and improve your ROI.
A holistic view of your data
We deliver a complete and holistic view of your customer data by combining data from multiple sources and channels across your business. From product and purchase history, call centres and customer service logs to online and social activity, our aim is to provide a complete picture of your customers and their interaction with your business. An effective SCV can transform how you can use and capitalise the data assets to:
Provide actionable insight into how and when your customers interact with you
Enable you to make more informed decisions and enhance ROI from marketing activity
Improve operational cohesion and efficiencies
Meeting business goals with SCV
Before getting started, our team of data experts get to know your business and understand your priorities. We provide a comprehensive view of relevant customer records, tailoring bespoke customer information that meets the needs of your business goals. Your single customer view database is then returned to you, providing a platform of valuable customer information to enhance your marketing and sales strategy.
Delivering real benefits
Targeting capability for tailored customer communications
29k
multiple account holders
New individual multi-channel, customer marketing capabilities
Latest blogs and insights
Single Customer View:
How Can You
Achieve This?
Single customer view provides deeper insights into your customers by combining several data insights into a single, streamlined view. Learn how to successfully achieve a single customer view to create a consistent representation of a customer.
Single Customer View:
The Future of
Customer Engagement
Data is integral to modern marketing and for most businesses, customer data is acquired across a multitude of touchpoints. Our blog explores how to harness the power of customer-centric marketing with a single customer view.
Why It’s Time
to Reignite the
Single Customer View
Over the last few years, the concept of creating and managing a single customer view database has fallen out of fashion. However, a few things have happened recently that make having a SCV of a customer as important today as it always was.
