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Audience ID Solutions
Turn unknown audience data into known individuals to offer personalised content and better targeted advertising
Creating useable insights
Once you know who your audience is, you can then use that insight to:
Target them as individuals with the right products and offers
Create profiles and segments to understand the audience and who to target through new acquisitions
Engage with your audience or prospects through other media such as social, digital or even offline
Transforming unknown audiences
We take the sparse information you do have – IP address, email address, mobile number (device ID) – and use our SmartLink product to identify who these attributes belong to. We can attach a name, physical address, contact details including email and over 900 other variables to help you create profiles and segments of your engaged audience.
Driving your campaigns
Audience ID enables you to delivery better targeted marketing campaigns across smart TV and digital media. In the same household, two different people can receive different ads and messaging based on their interests and spending habits, meaning your customer only sees advertisements relevant to them.
Connecting Content to People
A well-known TV manufacturer wanted to understand who was watching which programs and content through their TVs. They know a lot about the watching behaviour – but nothing about who the people are.
They only have IP addresses in most cases and email addresses where people have logged into the network, but they don’t hold any variables on demographics, behaviour, leisure activities or mindsets. They can’t target their customers with ads based on any profile other than what they watch or understand who is buying their TVs and for what purpose.
Audience ID provides those missing gaps – connecting content to people. We offer insights and solutions resulting in clean and clear customer segments based not just on demographic details but watching habits and mindsets. Not only that, we provide look-alike data for new prospects.
