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Media & Campaign Planning
Acquire and retain customers using insight-driven strategies and multi-media campaigns
Experts in multi-media planning
Our media planning services philosophy is simple. To work with our clients in a consultative and engaging manner, harnessing the value of consumer insight to deliver highly-targeted acquisition and retention communications for our clients across a range of complementary media.
Encompassing a fully consultative approach to communication frequency, creative, format and media testing. Covering a vast range of multi-media channels:
Direct Mail
Partially Addressed Mail
Door-Drops & Inserts
Social & Digital
Offline planning services
The combination of our proven data and insights, supported by our campaign planning expertise, makes us the ideal partner for your direct marketing campaigns. Our propensity models deliver an increased level of targeting for partially addressed mail, direct mail and door drops.
For insert communications we specialise in third party and mainstream planning, selecting only the most relevant and targeted content for your campaigns.
Online planning services
We offer extensive knowledge of integrated digital and social channels, providing clients with insight-driven campaign planning for online channels.
Providing a holistic view of the consumer, in order to communicate your marketing message, we can target your audience both online and offline, via email, to deliver a dual acquisition strategy. Via social media, our identifiers can match individuals across lifestyle, channel preferences and attitudinal demographics.
Clever with data
Get in touch to find out how we can help your business address its current challenges
