Water4All

Water4All, led by Southern Water, puts financially vulnerable customers at the heart of the solution to seek and serve those who need help the most. A consortium of multi-sector experts will combine knowledge, insight and experience with Sagacity providing data modelling and machine learning techniques to provide proactive support via tailored customer journeys, helping customers to maximise their income.

The Problem

Around three million households in the UK already need support with essential utility bills and that’s before energy costs are predicted to rise dramatically.

More and more customers need help, but it’s not just about identifying those eligible customers, it’s also about gaining their trust and providing tailored support that is most relevant to their situation.

There is no one-size fits all approach.

The Solution

The Water4All initiative works on the principle of seek and serve – where water companies will proactively identify financially vulnerable customers and offer tailored support. By utilising the most predictive data sets alongside tailored customer journeys, water companies can help customers to reduce consumption, take advantage of relevant benefits and discounts and to maximise their income. The future vision to reach into other sectors such as Energy and Telecoms, can save customers the worry of repeatedly communicating their situation to multiple suppliers.