Transforming Fundraising Success Through Data-Driven Direct Mail

Our leading charity client needed to expand its donor base and acquire high-value donors. Their aim was to raise funds and establish lasting connections with individuals who shared their commitment to supporting the cause for those in need. The charity wanted the ability to tell their story through their direct mail campaigns and put a targeted personal message directly into the hands of their chosen audience.

Leveraging their existing supporter data, we crafted bespoke propensity models for each campaign. These models were engineered to identify prospects exhibiting a higher propensity to respond positively and become devoted donors. The client’s campaigns harnessed the predictive power of the propensity models to curate meticulously targeted prospect lists. In tandem, our team sourced niche data lists closely aligned with their best-performing criteria. Our team recognised the differences between the different contribution methods and ensured these were reflected in campaign selections.

By employing a combination of predictive analytics and data-rich segmentation, we ensured the client was engaging with individuals who were genuinely interested in their cause. This strategic alignment drastically elevated the overall effectiveness of the client’s fundraising campaigns.

See how our propensity modelling, prospect lists and predictive analytics transformed the charity's direct mail marketing, leading to a significant increase in new donors.