Segmentation and Insights for Increased Revenue Share

Our client are a London based personalised cards and gifts retailer who believe that a personal touch always means more. They wanted to understand exactly who their customers were, not just by knowing their age, gender and location, but also more in-depth information about hobbies and interests, and their level of engagement with the brand itself.

We began by segmenting all of the client's customers into manageable groups so they could be understood as standing groups. This was initially executed on a transactional level, where the data was split into RFM (Recency, Frequency, Monetary) groups to better understand the transactional behaviour of customers. Customers were then grouped into 'pen portraits' to establish how people with similar profiles engage with the brand.

See how our segmentation and analysis increased our client's revenue share by 50%.