Reducing Marketing Costs Through Data Quality Improvements

Specialising in pet retail, our client typically suppressed their customer data ahead of launching new marketing campaigns. However, the challenge was that they were not receiving flags for goneaway or deceased customers in their database which meant they were paying for the same suppressions every time they ran a new campaign. To reduce ongoing costs and improve financial efficiency, the retailer needed to suppress a customer once, rather than every time a new campaign began. This would also ensure their database was clean, accurate, and GDPR compliant.

We utilised our data cleanse for marketing solution to ensure the accuracy, quality and compliance of our client’s customer data. This cleansing was delivered via our API tool, Connect, and provided access to all our available deceased, goneaway and mover marketing cleanse tools. We delivered an initial data cleanse of 10-15 million customer records with provision of permanent flags and flexibility to process and cleanse data on a campaign-by-campaign basis.

See how our data cleanse delivered a significant cost saving as well as data intelligence and insights for improved marketing efficiency.