Data Transformation for Improved Efficiency

Our leading supermarket client, with the most successful loyalty scheme in the UK, acknowledges that data is a valuable business asset that must be correctly handled. With our client relying on data as a critical asset, they didn’t want to settle for just solving their data quality problem. They wanted to work with a data and solutions partner that could genuinely innovate and deliver services in a way not previously consumed.

In partnership with our client, we held several discovery workshops to understand the full extent of the requirements and how best to engineer a solution to fit precisely into the project objectives. We then innovated the client's thinking to deliver; processing of all customer data to link all records to our data assets, data cleansing of all data against our leading data cleansing for marketing assets to identify customers who have moved or passed away, appending of key variables from Enhance, ongoing receipt of new customer registration to maintain an accurate link to our data assets, and implementation of Active to provide data feedback when a change occurs.

See how our data enrichment is delivering on an ongoing basis enabling increased insight and improved data quality.