Customer Profiling for Expanded Sales Activity

Our retail client wanted to continue to grow their customer database and broaden their reach as they expand their product range with the aim of making their consumer’s lives easier and more enjoyable by creating the best home and lifestyle products possible.

Using the client's transactional and product-level databse, we began by profiling their existing customer database to build a more in-depth 'picture' of their buyers to understand their core demographics, lifestyle interests, financial status, household composition, etc. Following this, we built a bespoke propensity model which enabled us to identify the top percentiles of prospects from our 50m+ UK consumer database. We ensured that the data was ready-to-mail, applying home mover and deceased screening and creating appropriate coding for response analysis.

See how we enabled the client's retail catalogue direct mail campaigns to generate up to 275% of response target.