Cleansing Core
Customer Data

Our large water client had inaccurate and out of date customer data. This can lead to non-compliance with GDPR legislation, poor billing, low collections rates and customer complaints resulting in Ofwat fines and operational inefficiency. For companies that share data with an external Credit Bureau, poor data quality can also have detrimental impacts on customers and their credit history.

We started with a Health Check to establish an understanding of the accuracy and completeness of our client’s data. The results showed that only 43% of the core customer data was complete. Through our industry knowledge and the use of our Cleanse & Append solution, sophisticated matching algorithms, reference datasets and proprietary scorecard, our solution significantly increased customer data completeness. We helped the client with their customer communications strategy where changes had been made to the data to improve the customer experience, reduce call handling time and minimise complaints.

See how our Cleanse & Append solution increased our client's data quality to 92%.