Campaign Channel
Optimisation

A leading provider of windows and doors in the UK, relying heavily on word of mouth and smaller out of house campaigns, wanted to grow their response rate. From preliminary testing, social media and digital channels were not a best fit for the brand and alternative channels needed to be explored.

To find the best fit channel for the client, we created controlled testing groups using segmentation splits to look at postal, email and direct mail combinations. Consumers were targeted using attitudinal segmentation; household with high affluence and driving distance of showrooms. A second testing segment looked at the geographical areas where windows and doors had been provided for another home on the same road already.

See how our segmentation and analytics enabled the client to deliver several campaigns creating a total financial gain of £93k.