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  • Case Studies

Case Studies

Welcome to our case study library that showcases the considerable value our solutions and services have delivered for both blue-chip organisations and challenger brands. We have a selection of stories that demonstrate how our we have solved complex businesses challenges and delivered on tactical business issues across several industries.

 

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Campaign Channel
Optimisation
  • Ineffective acquisition campaigns
  • Segmentation and analysis
  • Data attributes and geographic areas
  • Direct mail marketing with >2x ROI
  • £93k total financial gain
Request Case Study
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Direct Mail Acquisition
Strategy
  • Targeted customer base growth
  • Propensity modelling
  • Geo-targeting to drive footfall
  • Increased response rates
  • 3x return on investment
Request Case Study
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Domestic Bill Payer Identification for Improved Collections
  • Increasing pool of unknown occupiers
  • High levels of occupier debt
  • Occupier ID and analysis
  • Improved data quality
  • £2.3m projected 90-day cash collection
Request Case Study
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Implementation of Interactive Centralised Data Management
  • Required new data infrastructure
  • Limited management and governance
  • Secure architecture implementation
  • Dashboards and focused reporting
  • New insight and analytics capabilities
Request Case Study
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Improving Brand Awareness with Data Cleaning
  • Targeted customer acquisition growth
  • Deceased suppression
  • Automated cleansing via API
  • 11k deceased records removed
  • Data-powered marketing campaigns
Request Case Study
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Creation of a Data Management Tool for Reporting Analytics
  • Disparate and ungoverned datasets
  • Reporting and KPIs requirement
  • Cloud-based infrastructure
  • Governance and analytics capabilities
  • Improved visibility of performance
Request Case Study
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Demographic Targeting for Market Share Growth
  • Target market diversification
  • Market segmentation
  • Customer profiling
  • New sectors
  • Tailored and personalised messaging
Request Case Study
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Cleansing Customer Data for Campaign Optimisation
  • Limited loyalty scheme personalisation
  • Data cleansing
  • Deceased and goneaway suppression
  • Accurate and insightful data
  • Seamless customer experience
Request Case Study
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Behavioural Analytics for Customer Profiling
  • Limited customer behaviour insight
  • Keen to identify valuable customers
  • Analysis and segmentation
  • Data variables and attributes
  • Customer profiles and new insights
Request Case Study
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What We Do

  • Customer Acquisition & Engagement
  • Data Quality & Enhancement
  • Customer Insight & Propensity
  • Collections Improvement & Credit Risk
  • Business Assurance
  • Enterprise Solutions & Optimisation

Industries

  • Water
  • Energy
  • Financial Services
  • Retail
  • Telecoms & Media
  • Charity & Education
  • Other Industries

About

  • Clients
  • Our Team
  • Technology Credentials
  • Insights Library
  • News and Blog
  • Partners
  • Investors
  • Press and Media
  • Careers

Contact us

  • Main Switchboard:+44 (0)20 7089 6400
  • Email:enquiries@sagacitysolutions.co.uk
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