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Customer Lifetime Value Platform
Advanced platform that enables a clear understanding of your customer’s long term value
Customer lifetime value management
We help businesses focus on creating customer value, not just volume. This means making operational and marketing decisions based on how much value a customer brings to the business, rather than the total number of customers. Our powerful customer lifetime value platform helps identify your most valuable customers, enabling you to understand long-term customer value, optimise your profitability, and inform decision making.
We take a data-driven approach to analyse the value of your customers. This provides you with real, granular data to inform real decisions, giving you an understanding of the long-term impact of these on your business.
Combine modules to drive lifetime value
Customer Segmentation
Identify the customers and activities for valuation alongside their key commercial characteristics for segmentation
Customer Investment
Understand the cost of acquiring and retaining customers at both an individual and aggregated level
Churn Propensity
Predict a customer’s tenure based on their attributes and understand their propensity to churn
Transactional Billing Data
Obtain actual and forecasted billing figures for customers on an individual basis
In Life Cost Management
Understand the cost of managing customers on an individual and aggregated level
Providing insight down to the detail
Building on and maximising the ability to be profitable in the long term and considering the economic value of customers, our tool provides detailed measurement of individual customer value, enabling you to make sound operational and strategic decisions to improve return on investment.
Customer dimensions are reviewed to identify key value drivers and areas of bad performance before our model results can be used to target areas of poor value performance and promote a shift in activity to higher return areas.
Delivering real benefits
£12m
opex saving
£4m
opex saving
£6m
additional savings
Latest blogs and insights
Value vs. Volume:
Carving Out a
Path to Profitability
Our investigation explores how data can help to define and transform telecom customer base value, enabling them to be truly value-driven.
80% of Telco's admit ARPU is the main way they measure profitability, even though they know better
Our report, 'Value vs. Volume: Carving Out a Systematic Path to Profitability', investigates how data can help to define and transform customer base value.
To Drive Profitability,
Telcos Need a Firmer Grip
on Their Value Levers
Alongside direct impacts of the cost of living crisis on their organisations, Telecoms providers are also needing to think about how their customers are being impacted.
Clever with data
Get in touch to find out how we can help your business address its current challenges
