Link
Our identity verification services reliably cross-reference individuals across multiple databases or contact channels
Smart Link
Create data linkage
Link individuals across databases to verify their identity and validate your dataVerify your customer data with our market data validation service, designed to enhance the quality of your data. Link individuals across quality databases, verify their identity and validate your data.
Contact data validation
Using the most comprehensive consumer data universe in the UK, Smart Link is a powerful data validation tool that lets businesses verify their customer and prospect data. Our customer verification tool contains all the channel variables we hold on an individual level, from customers’ phone, email, address details and more. This data is used to link contact data from one source to another, verifying contactability across one individual or household to validate identity.
Verify
Identify the same person or household from multiple quality data sources
Validate
Have confidence an individual is who they say they are. Enhance your data quality, and improve ROI
Email validation
Email is one of the most powerful communication tools – but only when contact data is accurate. Email information can be incorrect for a number of reasons. Customers may fill in their information wrong, or scammers might sign up with fake identities. Validate that your email contacts are correct and ensure data accuracy.
Phone validation
Mobile and phone communication remains an effective way of engaging with customers. It is possible for numbers to be incorrect, outdated, or in some cases, fake. Ensure that phone number information is correct and complete with data validation services. Identifying and updating this information manually is time-consuming and costly, which is why we are here to help with seamless contact data validation.
Address validation
Make sure that your customer postal addresses are accurate and complete. Direct mail campaigns can be costly when sent to the wrong address, and potentially damaging to your brand. The solution? Seamless data validation with Smart Link. We handle your data validation operations for you, so that you can feel confident that your data is accurate.
Trusted data validation
Smart Link is a powerful data linking and validation tool that can be used:
To verify the same individual across multiple datasets
As the spine for development of SCVs and other data solutions
As a bridge to find prospects and customers online and direct communications to them
To reduce marketing costs and brand damage – prevent customers from receiving duplicate communications as a result of multiple database records
To prevent identity fraud – increase confidence that a person is who they say they are, and provide a unique boost to your existing fraud products.
To protect your brand from fraudulent activity and money laundering – enable robust identity verification
Latest blogs and insights
8 Data Management Best Practices to Maximise Data Assets
Data management is essential for all businesses. It is the process of collecting, storing, organising, maintaining, and utilising data effectively.
Customer Data Management: An Introduction to the Basics
In today's digital age, customer data is one of the most valuable assets that businesses can possess. However, data is only as powerful as the quality of its management.
Data Deduplication: Everything You Need to Know
Duplicate data is one of the most common data quality issues. Learn how to identify duplicate data, and how it can impact your business, marketing activities and more.