Press & Media

As the nation gathers to commemorate the 80th anniversary of VE Day, Blind Veterans UK has given its data-driven marketing strategy a 21-gun salute for role it has played in providing vital help to those it supports by attracting and retaining new donors.

This piece is by Sam Jayes, Head of Client Services, Sagacity

For most insurers, customer engagement is an uphill battle. Policyholders typically interact with their provider just once a year – at renewal – when their main focus is getting the best deal. This transactional relationship leaves insurers at the mercy of price comparison sites, struggling to build long-term loyalty. But what if insurers could change this dynamic?

From doctored documents to suspect symptoms, private medical insurance fraud is on the rise. But what can be done to prevent the spread of cases? asks Chris Marshall

Marketing budgets are getting tighter. Before the pandemic, businesses typically spent about 11% of their revenue on marketing. Now, in 2024, that number has dropped to just 7.7%.

The first Monday in January, designated as 'National Returns Day,' is expected to see a significant increase in returned items. Evri forecasts that four million gifts will be sent back this month.

Belgian insurance giant Ageas has agreed to buy Esure in a £1.3billion deal that will create the UK's third-largest personal lines insurer.

Ageas said the takeover would broaden its European presence and target customer demographics, and bolster its presence in the UK price-comparison website market.

At the end of 2022, nearly two-thirds of marketers agreed that social listening had increased in value over the past year, according to Hootsuite. But what is it, and why is it so important?

Donna Howden, Head of Customer Service at Southern Water said, “Sagacity’s knowledge and expertise in this area highlighted options and ways of using data that we had never previously considered. Identifying occupiers gives us a true picture of our region, customers and demographics. It enables us to provide our full range of services to customers, especially those who need our support the most. This has never been more critical with the current cost of living crisis impacting so many people.”

“Working with Sagacity to put data to even better use will ensure we continue to develop products, offers and incentives that provide extra flexibility, convenience and value to those using the M6toll road. That’s both for regular local journeys, and for the 70% of M6toll traffic that uses the road for travelling through the region.