Press & Media

Wendy Bell extols the benefits of using up-to-date, targeted data to build a loyal supporter base...

With ASOS launching a new four-tiered loyalty programme just weeks after tightening its returns policy, Sam Jayes, Head of Client Services at data intelligence company Sagacity which specialises in customer loyalty and retail personalisation, praises the move away from the stale ‘sign up to access discounted prices’ approach.

Many parts of the insurance sector, which have previously been marred by legacy technology, are now undergoing rapid digital transformation. AI, automation, and embedded insurance are just some of the technologies driving change in everything from underwriting and claims to customer engagement, leading many industry firms and leaders to rethink their approach.

This article is by Darren Barker, Commercial Consultant & Lifetime Value SME, Sagacity.

Between inflation, rising costs, and the cost-of-living crisis, today’s insurers are facing an increasingly volatile market. Customers are tightening their belts, margins are being squeezed, and loyalty is being eroded.

Sagacity has made its UK consumer datasets accessible via the Databricks Marketplace, providing businesses with instant access to compliant and granular data for AI and personalisation projects.

Many parts of the insurance sector, which have previously been marred by legacy technology, are now undergoing rapid digital transformation. AI, automation, and embedded insurance are just some of the technologies driving change in everything from underwriting and claims to customer engagement, leading many industry firms and leaders to rethink their approach.

It’s easy to assume that drawing in a steady stream of new customers is the sole path to growth and stability for retailers. But in today’s fast-paced, fickle market, filling the funnel is only half the battle – the real challenge lies in retaining customers.

The way we shop is changing faster than ever, with the subscription economy at the forefront of this transformation. Consumers are increasingly relying on subscriptions for everything from groceries and beauty to fitness and learning, driven by an appetite for convenience, personalisation, and flexibility. The SubscriptionX Report 2025, published in May 2025, aims to provide retailers with proven strategies and actionable insights for navigating this new and essential territory. It addresses the challenges posed by digitally savvy consumers who demand seamless onboarding, frictionless payments, and easy management of their subscriptions, especially as loyalty becomes more elusive with a multitude of options available.

As the UK and Europe commemorate the 80th anniversary of VE Day, Blind Veterans has partnered with data insights firm Sagacity to help ramp up donations by targeting those most likely to respond to appeals.