Improving Data Quality for Campaign Delivery

Macmillan are a charity who provide support, specialist healthcare and information to people living with cancer. They wanted to ensure that their data quality was of the highest standard and that the insight they derived prior to and as a consequence of each campaign was as accurate and informative as possible.

We used our automated bespoke data cleansing service to ensure that every campaign data selection taken from Macmillan's database was evaluated for accuracy of contact details - in terms of deceased, gone aways and, where available, new addresses for relocations.

See how our cleansing activities improved Macmillan's direct mail campaigns with informative and accurate insight.