• Home
  • What we do
    • Customer Acquisition
      • Prospect
      • Direct Mail
      • Social Listening
      • Email Marketing Database
      • Media & Campaign Planning
    • Data Quality
      • Data Cleansing
      • Occupier ID
      • Property Moves
      • Gap Sites
      • GDPR Compliance
    • Customer & Revenue Management
      • Value Based Management
      • Revenue Assurance
      • CDR Reconciliation
    • Customer Insight & Analytics
      • Audience ID
      • Enhance
      • Segmentation
      • Psychographic Profiling
      • Customer Propensity Modelling
      • Switcher Model
    • Customer Data Management
      • Data Management (DMSA)
      • Single Customer View
      • Smart Link
      • Apteco Marketing Software
    • Credit Risk & Collections
      • Credit Risk
      • Collections
      • Risk Based Segmentation
      • Debt Reduction
    • Consulting
  • Core Industries
    • Water
    • Energy
    • Telecoms and Media
    • Retail
    • Financial Services
    • Charity and Education
    • Healthcare
    • Travel and Leisure
    • Housing and Public Sector
    • Market Research
  • Case Studies
  • About
    • Clients
    • Our Team
    • Technology Credentials
    • Insights Library
    • News and Blog
    • Partners and Investors
    • Press and Media
    • Contact
  • Careers
  • Contact us

Improving Data Quality for Campaign Delivery

Macmillan are a charity who provide support, specialist healthcare and information to people living with cancer. They wanted to ensure that their data quality was of the highest standard and that the insight they derived prior to and as a consequence of each campaign was as accurate and informative as possible.

We used our automated bespoke data cleansing service to ensure that every campaign data selection taken from Macmillan's database was evaluated for accuracy of contact details - in terms of deceased, gone aways and, where available, new addresses for relocations.

See how our cleansing activities improved Macmillan's direct mail campaigns with informative and accurate insight.

 

DATA QUALITY IMPROVEMENT CASE STUDY


What We Do

  • Prospect
  • Data Cleansing
  • Value Based Management
  • Enhance
  • Data Management (DMSA)
  • Credit Risk
  • Revenue Assurance
  • Consulting

Core Industries

  • Water
  • Energy
  • Telecoms and Media
  • Retail
  • Financial Services
  • Charity and Education
  • Healthcare
  • Travel and Leisure
  • Housing and Public Sector
  • Market Research

About

  • Clients
  • Our Team
  • Technology Credentials
  • Insights Library
  • News and Blog
  • Partners and Investors
  • Press and Media
  • Careers

Contact us

  • Main Switchboard:+44 (0)20 7089 6400
  • Email:enquiries@sagacitysolutions.co.uk
Cyber EssentialsISO 27001
© 2023 Sagacity Solutions | Privacy Policy | Cookie Preferences | 120 Holborn, London EC1N 2TD. Company Registration No. 05526751.