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Home Mover Data
Target home moving customers in your base to improve marketing ROI
Why use Home Mover data?
11% of UK households will be moving home over the next 12 months, each spending over £5,000 on products and services during the moving cycle. We can help ensure that this money is spent with your brand! Our Home Mover” data, which can be applied to track the various stages of the home move process – both for sale and rental moves, is captured from estate agents and solicitors. The data starts at address level only (i.e. non/personal) and is fully GDPR compliant.
Home Mover data for acquisition & retention
If the timing, messaging and permissioning is right, home mover data can be an invaluable asset for your brand.
Identify prospects and target them to “consider your brand when they move”
Support cross-selling to existing customers who are moving, but equally to prospects who are moving
Apply the data to target people or households on the 12, 24 and 36 month anniversary of their move
Reactivate lapsed / previous customers
Increase spend and CLV through repeat purchase
