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Deceased Suppression Service
Remove deceased customers from your base to improve compliance, efficiency, and marketing ROI
Deceased Suppression Database
Our deceased suppression service assesses and verifies data from The Bereavement Register (TBR), used to remove the details of deceased personnel from mailing lists and marketing data. It's the most efficient and accurate way to remove anyone who has passed away from your marketing databases. Our deceased suppression service collects data from the TBR and verifies it against a number of third party services which enables us to provide comprehensive coverage of the UK population.
The Bereavement Register
Marketing to the deceased is brand damaging, a waste of marketing spend and will impact on campaign performance. Since its inception in 2000, The Bereavement Register (TBR) has built a reputation for providing a high quality, reliable file of confirmed deceased records. The data is collected directly from the bereaved and/or third party sources of actual deaths with no assumed data included. We focus on accurate and quality data, negating the need for confidence indicators.
The importance of Deceased Suppression
Deceased suppression is no longer simply best practice. GDPR Article 5 requires by law that you keep your data accurate and up-to-date. This reduces the risk of having to delete data and reduce your marketable database, ensures you avoid fines for non-adherence to GSPR rules, and saves you time, money and resources by not marketing to people who will not receive the communications.
Protect your brand as sending communications to the deceased can damage your reputation
Reduce distress as receiving mail intended for a person no longer alive can be upsetting
Increase the accuracy and completeness of your data to enable informed decisioning
Increase ROI and ensure you're not wasting resources on unnecessary marketing
