Enhance

Advanced customer segmentation

Comprehensive variables to enrich your customer data for advanced segmentation based on demographics, lifestyles, and behaviours

Enriched data for marketing

Enhance offers organisations the most accurate, in-depth, and insightful view of existing customers, backed by the most comprehensive consumer population database in the UK. This enables advanced customer segmentation to enrich your existing customer data with relevant information.

Enhance makes your data meaningful, purposeful, and targeted, helping you understand who your customers are, and how best to connect with them, covering everything from:

Who consumers live with

What consumers earn

What consumers spend

How consumers transact

Interests and hobbies

Our Enhance portal

Learn more about Enhance using our interactive portal where you can dynamically investigate data, scope potential audiences, and export data dictionaries.

Tailored to your marketing needs

Enhance can be completely tailored to your needs. We offer four database enhancement packages: Enhance Core, Geo, Postcode Indicators, and Property.

Enhance - Core

A powerful individual-level product containing over 50 million UK adults. Designed to help brands gain customer insight and provide users with a set of predictive and descriptive attributes, supporting informed, targeted and relevant marketing communications. Core helps understand:

Who your customers are

Who customers live with

What your customers earn

How customers earn

Financial products your customers purchase

Customer interests

What causes and issues resonate with your customer base

How environmentally conscious your audience are

Enhance - Geo

Compiled with several Open-Source data points with additional modelled attributes, Geo is a rich source of data, giving valuable insight into what issues are concerning particular locations and sections of society, looking at:

Household spend

Crime

Health

Education

Animal Welfare

Transport

Enhance - Postcode Indicators

Our Postcode Indicators enhancement package provides individual and household information, summarised at a postcode level. Designed to make data easily accessible for analysts and marketers, this package offers:

Data enrichment to further understand your customers and prospects

Customer insight to inform marketing activity

Variables for modelling

A holistic view of a geographic area

Enhance - Property

Ideal for brands looking to identify property characteristics and market to home movers for products such as insurance, utilities, telecoms, and retail appliances. Enrich your data with information on: