Enhance

Make your data meaningful, purposeful, and targeted with data enrichment. Gain valuable insights about individual customers to enhance your marketing activities, drive stronger relationships, and maximise return.

Data enrichment services for Marketing

Enhance offers businesses the most accurate, in-depth, and insightful view of existing customers, backed by the most comprehensive consumer population database in the UK. With unrivalled insights, we enrich your existing customer data with relevant information, helping you understand who your customers are, and how to connect with them.

With enriched data, businesses can tailor marketing campaigns with laser precision. Enhance ensures your data is clean, accurate, and complete so that you can direct your time and resources towards the right customers. With better data, comes better business performance.

How data enrichment identifies new opportunities

Enhance is a powerful tool that not only enriches your existing customer data, but also uncovers new opportunities for your business. By analysing and enriching your data, you can gain valuable insights to identify untapped markets, emerging trends and potential growth areas. Our data enrichment solutions are built from trusted sources of consumer data, representing virtually every marketable individual. This covers everything from:

Who consumers live with

What consumers earn

What consumers spend

How consumers transact

Consumer interests and hobbies

Our Enhance portal

Discover more using our interactive Enhance portal where you can dynamically investigate data, scope potential audiences, and export data dictionaries.

Tailored to your marketing needs

Our data enrichment services are completely tailored to your needs. We offer four database enhancement packages: Enhance Core, Geo, Postcode Indicators, and Property.

Enhance - Core

A powerful individual-level product containing over 50 million UK adults. Designed to help brands gain customer insight and provide users with a set of predictive and descriptive attributes, supporting informed, targeted and relevant marketing communications. Core helps businesses understand:

Who your customers are

Who customers live with

What your customers earn

How customers earn

Financial products your customers purchase

Customer interests

What causes and issues resonate with your customer base

How environmentally conscious your audience are

Enhance - Geo

Compiled with several Open-Source data points with additional modelled attributes, Geo is a rich source of data, giving valuable insight into what issues are concerning particular locations and sections of society, looking at:

Household spend

Crime

Health

Education

Animal Welfare

Transport

Enhance - Postcode Indicators

Our Postcode Indicators enhancement package provides individual and household information, summarised at a postcode level. Designed to make data easily accessible for analysts and marketers, this package offers:

Data enrichment to further understand your customers and prospects

Customer insight to inform marketing activity

Variables for modelling

A holistic view of a geographic area

Enhance - Property

Ideal for brands looking to identify property characteristics and market to home movers for products such as insurance, utilities, telecoms, and retail appliances. Enrich your data with information on: