Connecting Content to People
A well-known TV manufacturer wanted to understand who was watching which programs and content through their TVs. They know a lot about the watching behaviour – but nothing about who the people are.
They only have IP addresses in most cases and email addresses where people have logged into the network, but they don’t hold any variables on demographics, behaviour, leisure activities or mindsets. They can’t target their customers with ads based on any profile other than what they watch or understand who is buying their TVs and for what purpose.
Audience ID provides those missing gaps – connecting content to people. We offer insights and solutions resulting in clean and clear customer segments based not just on demographic details but watching habits and mindsets. Not only that, we provide look-alike data for new prospects.