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Direct Mail Data and Campaign Planning
Direct mail is an effective way to market to customers, but it is most effective when it targets the right customers. With extensive expertise in direct mail, added to our campaign planning, unrivalled customer data and insights, we deliver highly-targeted direct marketing.
Why direct mail?
Direct mail is an effective way to market to customers, but it is most effective when it targets the right customers. Our direct mail databases contain over 50 million records, and can be tailored with over 900 variables to meet your specific campaign objectives.
As well as open source information on postcodes, tailor customer data based on demographics, spending habits, lifestyle data, and so much more. With tailored, accurate and up-to-date mailing data, businesses can save time, money, and improve engagement with customers. By having more information on your customers, you can tailor mailing communications more accurately, with the right message that meets their needs.
Any direct mail campaign relies heavily on consumer data. We help businesses feel confident in the data they use, with the campaign planning expertise to match. We believe that the combination of our data and insight, supported by our campaign planning expertise, makes us the ideal partner for your direct marketing campaigns.
The benefits of direct mail data
Optimised data is highly beneficial for any direct mail campaign. The benefits? Improved response rates, conversions and brand trust. With a bespoke direct mail database, you can understand your target audience more clearly – helping inform not only your next campaign, but your long-term customer acquisition strategy. Deliver the right content to your target audience with our direct mail data services.
Campaign planning expertise
As part of our direct mail services, we provide campaign planning and management, assisting you with your direct mail marketing. We provide organisation with the complete direct mail planning solution where your direct mail data is pre-screened against:
We ensure that any our campaign activity avoids mailing information to customers who are already transacting with you.
Our data cleansing suppresses invalid and inaccurate entries to avoid mailing those who can’t or won’t respond.
We tailor your direct mail data based on postcode data to avoid crossover with your other campaigns.
Delivering real benefits
3x
return on investment
800%
uplift in ROI
1,000's
of new donors generated
237.5%
of response rate target
209%
of the donation target
336%
of ROI target
Latest blogs and insights
Top 7 Tips to Running
a Successful Direct Mail
Marketing Campaign
Direct mail campaigns are effective in reaching and engaging your target audience. Our guide helps you to incorporate the right strategies and techniques for your campaigns.
Unleashing
the Magic
of Mail
In this report from Marketreach and Royal Mail, gain an insight into how donors engage with their mail and why it makes sense to use it for acquisition.
The Definitive Guide
to Harnessing the
Power of Direct Mail
Direct mail should be a key component of any marketing campaign. This checklist will take you through how to create your own successful direct mail campaign.
We join the dots...
Get in touch to find out how we can help your business address its current challenges
