Accelerating marketing success with digital solutions

Engage customers online

Acquire, retain and engage consumers across multiple digital channels

Targeted reach

Unlock the potential of digital marketing to reach your most valuable audiences across multiple channels. We provide the most comprehensive, clean, accurate and responsive consumer prospect data available in the UK. We hold over 50 million records across multiple channels, sourced from lifestyle, digital and transactional data as well as open source information available at postcode level. Leverage our advanced targeting capabilities to engage with highly specific audience segments across digital platforms including social media, search engines, email, CTV and programmatic. By pinpointing the most relevant consumers, your campaigns become more efficient, leading to higher engagement and conversion rates.

Solving digital marketing challenges

Whether its for acquisition, retention or re-engagement, overcoming the following challenges requires a mix of data-driven analysis, flexibility, and strategic thinking to find the optimal blend of channels that will yield the highest ROI for a given campaign. Put your trust in our experience, analytical resource and vast data assets to help you navigate these common challenges.

Attribution and ROI measurement

Channel saturation and competition

Audience
fragmentation

Lack of channel expertise and resource

Uncertainty around emerging channels

Aligning channel performance with business goals

Data privacy and compliance

Measuring
incrementality

Budget constraints and flexibility

Internal stakeholder expectations

Actionable insights

Understand the true effectiveness of each campaign by tracking performance down to the individual user. Our detailed analytics provide you with precise channel attribution, allowing you to see exactly which platforms and strategies drive results. This clarity empowers you to make data-backed decisions and optimise future campaigns.

True incrementality

Go beyond surface-level metrics by setting up incrementality tests to determine the actual value added by each channel and campaign. Understand the incremental uplift generated by different strategies, enabling you to allocate your budget more effectively and focus on the campaigns that produce the highest return on investment.

Proven expertise

Experts in using statistical methods to create models which identify responsive look-a-like audiences that perform across channels

Our internal analytical tools and analysts accurately measure campaign performance to provide valuable performance insights

Our experienced campaign planning team support clients and their marketing objectives through tailored plans and recommendations

Data-driven audience selection

Benefits of selecting audiences for digital marketing campaigns include:

Greater precision and control

Addressable data enables hyper-targeted campaigns as the selection of consumers based on interest and behaviours allows for segmentation and the customisation of messaging.

Higher data quality

Targeting addressable data ensures you are working with verified, high quality data resulting in less chance of ads being shown to irrelevant audiences or bots which both result in wasted impressions and wasted ad-spend.

Transparency and attribution

Full visibility of what data is being used and why, means you can track individuals across multiple touchpoints and measure performance more accurately.

Regulatory compliance

You know how the data was collected and when/where consent was obtained ensuring that you are compliant with data protection laws such as GDPR.

Clever with data

Get in touch to find out how we can help your business address its current challenges

Contact us now