Understand customer conversation
Discover what customers are saying about you on social media to inform marketing strategies
Social Listening is the process of understanding the online conversation about a company or brand, as well as its products and services. It allows brands to understand what their customers are talking about including, what they think, how they feel and what they need from a business. Using unique access to real-time social data, we connect data from multiple social platforms, link it at a global ID level and match this to our data to provide enriched insights. We collect, host and own this type of data to enhance our products and deliver client projects.
Social listening allows brands to track sentiment in real-time, so you can know right away if there’s a significant change in how much people are talking about your brand or the mood behind what they say. It’s like an early warning system that alerts you to positive and negative changes in how your brand is perceived online.
We monitor several social channels including Twitter, Instagram, LinkedIn, YouTube, Four Square, Google, Pinterest, Gravatar, forums and many more. Using social profiling, we can incorporate multiple factors, including:
Audience engagement
Lifestyle information
Age and other demographics
Psychographic data
Value to the client
Our blog highlights the most frequently asked questions around social listening, and how organisations can use it to strengthen their marketing strategies.
With 4.41 billion people estimated to use social platforms by 2025, social listening will remain a crucial tool for determining an effective social media strategy.
We can connect data from multiple social platforms in varying ways, including tracking hashtags and collecting data regarding followers. View our guide to learn more.