Leveraging Data for Targeted Digital Marketing in Real Estate

With traditional marketing methods not generating the desired level of enquiries or sales to address our housing assiociation client's challenge of marketing their properties to potential homepbuyers, a more effective way to reach their audience was required.

By utilising our data analytics expertise, we worked with the housing association to identify key demographics and behaviours of previous buyers as well as individual level attributes, before segmenting these customer types into usable and understandable segments. We also used our Prospect database to append email addresses for matching into Meta.

See how our paid social campaign delivered a significant uplift in homes sold, implementing a sustainable and repeateble model for future digital marketing efforts.