Data-Driven Direct Marketing for Supporter Acquisition

Blind Veterans UK is currently supporting over 3,500 blind veterans in the UK, but there are many more who urgently need help, and therefore, new supporters to the charity are crucial in order to help continue this vital work.

As the nation marks the 80th anniversary of VE Day - the day the light returned to Europe after six terrible years of war. To commemorate this important anniversary and raise funds for the charity to support blind veterans to live independently despite sight loss, Blind Veterans UK have spoken to 13 blind veterans who remember the day. Eighty years on, they have fascinating memories which have been bought together in their ‘After the Darkness’ campaign.

For the last three years, Sagacity and Blind Veterans UK have developed, planned and executed a multi-channel supporter acquisition strategy across both the Raffle and Cause-led programmes. We have built bespoke propensity models, using our market-leading Prospect dataset to enhance audience targeting, reaching individuals who are most likely to respond to the campaign, reducing wastage and ultimately improving ROI.

See how Blind Veterans UK are benefitting from a test and learn approach to data-driven donor acquisition across their acquisition campaigns.