Acquisition Strategy for Attracting New Customers

Titan pride themselves on offering their customers unbeatable value and quality on their holidays. They have always had a strong customer base when it comes to repeat customers, however, they wanted a renewed focus on acquisition. The brand had never used direct mail before for acquiring new customers and feared the cost would outweigh the reward. Titan enaged us to explore targeting customers with multi-channel campaigns using email and direct mail.

We took Titan's data file and ran detailed profiles to understand the different demographics it contained, including behavioural traits and personas. By understanding their target market, we were able to match using our data and develop and a campaign to identify target lookalike customers.

See how our analytics, profiling and targeted campaign created a significant uplift in ROI for the client.