Identify your most valuable customers and establish how to optimise your profitability with our powerful value based management platform. The platform outputs are used to enhance commercial decisioning and support strategic initiatives.
Identifying the customers and activities for valuation alongside their key commercial characteristics for segmentation
Understand the cost of acquiring and retaining customers at both an individual and aggregated level
Predict a customer’s tenure based on their attributes and understand their propensity to churn
Obtain actual and forecasted billing figures for customers on an individual basis
Understand the cost of managing customers on an individual and aggregated level
Building on and maximising the ability to be profitable in the long term and considering the economic value of customers, our tool provides detailed measurement of individual customer value. This value is calculated using the customer’s monthly cashflows generated over their predicted tenure, less any customer investment. This detail enables our clients to make sound operational and strategic decisions to improve return on investment.
Customer dimensions are reviewed to identify key value drivers and areas of bad performance before our model results can be used to target areas of poor value performance and promote a shift in activity to higher return areas.
We have successfully implemented our value based management platform within the UK, Ireland, Eastern Europe and Australia. We have an experienced team of technical and business experts that come together to tackle every challenge.
Data records processed over three days
Records processed monthly and shared between client systems
Customer records cleansed for migration
Records run through 35 data sources to deliver churn insights
OPEX saving due to process changes
Data records output from our Customer Value Model
Get in touch to find out how we can help your business address its current challenges