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Apteco Marketing Software
Powering data analysis
Platforms for accessing and actioning all multi-channel marketing insights
Our expertise
Trusted by brands around the world, Apteco’s powerful customer analytics and audience targeting software helps you convert data into insights, giving every customer and prospect the personalised experience they demand.
From the interactive presentation of our Single Customer View databases, to data analysis, dashboard reporting, and campaign and journey management, we utilise the Apteco suite to provide our clients with all the tools they need to interrogate their data, discover meaningful insights, and take action based on tangible outcomes.
We’ve been partnered with Apteco since 2009 and our team have even more experience working with the solutions having delivered implementations across multiple sectors including Charity, Financial Services, Retail, Automotive and many more.
Powering your data
Interact with your data through an easy-to-use, drag and drop interface
Understand customer and prospect behaviour with easy-to-execute analysis
Use in-built tools to assemble visualisations for instant insights
Automatic data refresh to ensure the latest data is always available
Create and deploy behavioural models to uncover the hidden potential of your data and manage dynamic campaign audience development
Access the latest campaign details to improve campaign management, and govern your activity with workflow capability to drive communications
Browser based reporting and dashboards for quick and easy stakeholder updates on any device
Derive and develop new measures and dimensions to increase understanding and provide effective representation of complex information
Apteco FastStats
Unify all your customer data in one single view for powerful data exploration, analysis, and visualisation. Explore millions of records in seconds, right down to the granular level, to help you understand data patterns using interactive visualisations, profiling, and predictive modelling, unlocking the insights to power high-performing campaigns.
Apteco PeopleStage
Create, manage, and automate multi-channel, multi-stage, event-driven marketing communications and personalised campaigns, both online and offline, that deliver real results. Engage with customers and prospects in near real time, and use integrated AI to continually test, monitor, and optimise messaging and offers to reach the right person, with the right message, at the right time.
Apteco Orbit
An end-to-end actionable marketing insights platform connecting you with your data, bringing analytics, visualisation, customer segmentation, and high-performance marketing campaigns to your fingertips, all in one easy-to-use browser-based workspace. Share interactive results with colleagues without the need for additional licensing, all accessible through any modern web browser.
Proven technical delivery
The range of packages and prices are designed to be cost effective without diluting power, with a mix of bundles, features and users to suit requirements and budget. Deployed as a solution which can be hosted by us in our own secure data centre or on your own client-controlled infrastructure, we implement, train, consult and support to ensure you realise the maximum outcome from your investment as quickly as possible and enjoy continued success throughout its lifetime.
