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Value Based Management Platform
We help businesses focus on creating customer value, not just volume. This means making business and marketing decisions based on how much value a customer brings to the company, rather than the number of customers.
Our powerful value based management platform helps identify your most valuable customers and establish how to optimise your profitability. The platform outputs are used to enhance commercial decisions and support strategic initiatives.
Supporting your value management
We understand that businesses often face a dilemma when it comes to making customer-focused decisions. From pricing, tariff and channel strategies, supplier and sourcing strategies, next best action, resource allocation and more, our value based management platform derives customer value and helps businesses navigate decisions with confidence.
We take a data-driven approach to analyse the value of your customers. This provides you with real, granular data to inform real decisions, giving you an understanding of the long-term impact of these on your business.
Have confidence in business decisions that align with your long-term goals. Contact us today to find out how we can help you.
Combine modules to drive lifetime value
Identify the customers and activities for valuation alongside their key commercial characteristics for segmentation
Understand the cost of acquiring and retaining customers at both an individual and aggregated level
Predict a customer’s tenure based on their attributes and understand their propensity to churn
Obtain actual and forecasted billing figures for customers on an individual basis
Understand the cost of managing customers on an individual and aggregated level
Providing insight down to the detail
Building on and maximising the ability to be profitable in the long term and considering the economic value of customers, our tool provides detailed measurement of individual customer value. This value is calculated using the customer’s monthly cashflows generated over their predicted tenure, less any customer investment. This detail enables our clients to make sound operational and strategic decisions to improve return on investment.
Customer dimensions are reviewed to identify key value drivers and areas of bad performance before our model results can be used to target areas of poor value performance and promote a shift in activity to higher return areas.
1 in 5 Newly Acquired Telecom Customers are Value-Destroyers
Through our extensive experience in enabling clients to understand and manage customer value, we know that not every new customer is valuable. There are acquisition costs to consider as well as churn rates, and in-life investment costs that dictate a customer's value so should they join via an incentivised marketing campaign and leave within twelve months for example, it is likely that they have lost you money. Having all facets of the customer combine into a proven platform to understand lifetime value enables data-driven decision making.
A sound structure that works
We have successfully implemented our value based management platform within the UK, Ireland, Eastern Europe and Australia. We have an experienced team of technical and business experts that come together to tackle every challenge.
Delivering real benefits
£12m
opex saving
£4m
opex saving
£6m
additional savings
Latest blogs and insights
Value vs. Volume:
Carving Out a
Path to Profitability
Our investigation explores how data can help to define and transform telecom customer base value, enabling them to be truly value-driven.
80% of Telco's admit ARPU is the main way they measure profitability, even though they know better
Our report, 'Value vs. Volume: Carving Out a Systematic Path to Profitability', investigates how data can help to define and transform customer base value.
To Drive Profitability,
Telcos Need a Firmer Grip
on Their Value Levers
Alongside direct impacts of the cost of living crisis on their organisations, Telecoms providers are also needing to think about how their customers are being impacted.
We join the dots...
Get in touch to find out how we can help your business address its current challenges
