Our telecoms client promoted a discount scheme which allowed their mobile customers to receive a larger ‘bundle’ discount if they purchased additional services e.g. add fixed line service and/or broadband service to their mobile package.
The client was unable to reconcile the total value of discounts awarded against the total volume of services taken out by their customers as the information was held across multiple systems which was not easy to link.
See how our Revenue Assurance experts used analytics to create a new £1.2m annual revenue opportunity.
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